Social Media Campaign
Rutgers-Camden needed projects to introduce incoming freshmen to the city through volunteerism. A community nonprofit needed to jazz up its social media presence. "Parkside Goes Viral" did both, to rave reviews from all involved. By providing fun props and talking points as well as putting the students at ease in front of a busy neighborhood doughnut shop in the Parkside neighborhood of Camden, the interaction came naturally and PBCIP posted insightful responses on Facebook and Twitter to "What is Your Dream..." Click here to see the slideshow.
