Investment Prospectus Narrative
A prospectus inviting investment in a commercial project needed a compelling introduction. Daring to take an unorthodox approach, inspiration hit and the copy began to sing.
"Parkside residents of a certain age recall pulling up lawn chairs on many a summer’s night and settling into someone’s front yard to discuss goings-on in the neighborhood. In the early years – the late 1980s as they were raising children in their Camden, NJ, neighborhood – talk concerned keeping the neighborhood family-oriented and viable. By 1991, these residents filled a meeting room at the neighborhood’s Catholic hospital with 200 fellow Parkside neighbors who were angry, and not to be cowed by... Read Full Narrative
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